A name is a big deal, especially for a business. While names are certainly more than a descriptive term, it does help if you can get that bit right. Here’s a shop that has failed. It’s not French and its not a dairy.

The next premises has got it spot on. It has all the panache of an urban fox that eats toddlers for tea. I’m not sure that it’s such a great idea to be drawing attention to it but what do I know; I don’t even have a job.

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